According to Wikipedia lifestyle photography is “a style of portrait / people photography which aims to capture and document real-life events, situations, or milestones in an artistic manner and the art of the everyday.”
We read somewhere once that a lifestyle shoot should not just have style but that it should have life too. This has stuck with us, and it is probably one of the reasons we choose not take our lifestyle photographs in a studio environment. We prefer to think out of the box that is the 4 white walls of the studio, and capture our subjects in locations that have real meaning to them. The best lifestyle photography shoots are in places that tell the story of people’s personalities, of their attitudes, and of their values. Perhaps it could be somewhere that has sentimental value, an activity you like taking part in, or just somewhere you like to hang out over a weekend. It could even be the privacy of your own home. This allows us to give you images that are not only fun, but authentic too.
People’s lives are just like story books. The moments and milestones along the way make up the chapters of the book. Sometimes the plot does not always turn out the way you expected, but there are mostly good memories along the way. It is such an incredible honor for us to preserve those memories and to be able to document the little snippets that make up the chapters of someone’s life story. It may be an engagement, the arrival of a new baby, a family reunion, or just simply a celebration of life.
The ultimate compliment for us is when someone says: “you really managed to capture who we are as people.” It means the world to us, and it means we’ve achieved what we set out to do, and that is to document the essence of who you really are.